Business of the Week:

These two female founders created the Nike of healthcare.

From selling products in a parking lot…

To building a $1B Dollar D2C brand.

Meet Figs: The #1 choice for medical fashion.

Here are 4 lessons from Figs on scaling your D2C brand:

Heather Hasson’s "ah-ha" moment?

Seeing her nurse friend struggle in uncomfortable scrubs…

She thought, "If athletes can have elite wear, why not healthcare workers?”

With Trina Spear, they founded FIGS, a game-changer in medical fashion.

Starting with personal savings…

They initially sold from hospital parking lots.

Directly engaging with potential customers.

The duo faced their fair share of hurdles.

Yet today, they're at the top of an $80B healthcare apparel empire.

Here’s their playbook:

Lesson 1: Dive Deep into Genuine Needs.

When discomfort meets outdated style, you've got a problem.

FIGS’ solution? Revolutionizing scrubs with:

• Anti-bacterial properties

• Fresh, odor-fighting tech

• And easy-care, wrinkle-free material.

The result? Scrubs healthcare pros actually want to wear.

Lesson 2: Wear Uncertainty as a Badge of Honor.

Success isn’t a straight path; it's a rollercoaster.

FIGS embraced every twist and turn, from:

• Relocating factories

• Juggling warehouse dilemmas

• To grappling with legal battles.

Every bump in the road became a stepping stone.

Paving their path to better understanding their customers…

Allowing them to…

Lesson 3: Never Stop Tweaking.

Markets shift, and resting wasn't an option.

FIGS made it a habit to evolve.

They listened, learned, and laced their products with innovation…

Ensuring they're always a step ahead of any new competition.

Lesson 4: Make Waves and Listen.

Launching in eye-catching colors and styles? FIGS took a risk.

But it was calculated.

By tuning into early feedback, they crafted a brand that resonated.

One that was carved out by its very own users.

Today FIGS does over $500M in revenue with a 70% gross margins.

Having an evaluation of over $1B Dollars.

Redesigned medical wear, one scrub at a time.

Every D2C brand can learn a thing (or four) from them. 💡

Business Tips of the Week:

Starting a Business:

Bet on yourself: Link

9 content hacks for entrepreneurs: Link

Capital gains strategy that could save you millions: Link

Thank you for tuning in this week,

— Jas, The Tech Route