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Introducing Milk Road:

The biggest daily crypto newsletter.

Founded by: Shaan Puri and Ben Levy

Core Idea: Let’s copy/paste The Hustle’s blueprint but in the crypto space.

Creating a daily newsletter summarizing everything in the crypto world on a daily basis.

The Blueprint

Simple is beautiful, but in this case ugly.

The Milk Road started as a Google Doc, that looked like a 3rd graders scribble drawing…

Being sent through email to friends for initial feedback.

(Lesson: Your first born will by ugly. Trust me, I’m the first born)

The kid finally hit puberty

Eventually, switching to Beehiiv.

A newsletter platform, giving them access to:

• A simple website

• No-code editor

• Referral program

• Audience polls and much more

Here’s how they grew it:

Growth Hacks 101

Don’t be average.

With multiple other crypto newsletter in the game. How do you set yourself apart?

By having some big cajones (balls).

They started trading $1,000,000 publicly as a stunt to grow their subs.

It worked, but…

At the cost of them losing over 70% of the wallet value.

While also gaining them their first 100,000 subs. (Lesson: Take it like a man)

Fueling the Fire

In came the Facebook and TikTok ads.

Helping drive over 150k subs to the newsletter at the cost of $1 to $1.30 per sub.

Steepening the growth curve even further.

Adding to which, they also…

Started a referral program.

Offering exclusive content and rewards to readers who referred new subscribers, such as:

• What 12 Crypto Whales we are Betting On Guide

• Access to a private Discord channel

• Milk Road merch and more

So how can you copy them?

Replicate Their Success

Find your tone:

The Milk Road embraced a casual and funny tone to make complex topics accessible and engaging for their audience.

Be different:

By using creative marketing methods:

• Trade $1 million in public

• Launch an NFT collection

They were able to generate more buzz around their newsletter. Setting them apart from the rest.

Timing:

The Milk Road saw the opportunity in the crypto space for a non-technical, simple and relatable newsletter. Letting them accelerate their growth.

You have to find the same in the niche you’re interested in…

Here are some opportunities:

Riches are in the niches

Matthew McGarry, the guy responsible for the Milk Roads paid ads.

He’s kind of my go to newsletter guy, as I’m a noob.

Here’s a list of niches he recommended:

These are niches advertiser will pay high CPM’s for:

• Finance (stock & investing)

• Luxury (Watches, cars, clothes, EDC, etc)

• B2B (HR, marketing, IT, healthcare, media, banking, etc)

So, was that helpful?

The Milk road has set the blueprint for most of the newsletter in the last 6-8 months...

Making it seem easy to the common eye. But, its NOT.

When time gets tough, most of the AI newsletter will disappear…

So pick your niche carefully.

Thank you for reading!